A new Pew Research Center poll confirms the inexorable shift toward Americans receiving an ever-increasing share of their news from the Internet.
41% of Americans look primarily to the Internet for national and international news: a 17% increase from 2008.
The number of Americans under 30 citing the Internet as their primary news source has nearly doubled in the last three years, from 34% to 65%.
While Americans in the pre-retirement bracket still primarily rely on television for their news, fully 34% say the Internet is the main news source.
The Pew Research Center survey offers a number of interesting insights, but the bottom line is the nature of communications technology means the increasing migration to the Internet for news is unstoppable; anyone needing to communicate with the public has to adapt their methods accordingly.
This is especially true for local government agencies, as it becomes more difficult to communicate important news and information to the public in this era of shrinking newspaper readership (when even local TV news programming reaches far fewer people than in the past). It is critical for local agencies to develop and deploy their own news and public information infrastructure in order to meet the challenges of the modern media age.
Pacific Strategies is helping local agencies do exactly that. If you are interested in a consultation about how we can assist your agency in assessing and modernizing its public information strategy, and reaping the benefits of doing so, please contact us at 714.504.4106 or email@example.com.Read More