Out with the old, in with the new. Such is the nature of life, especially in the world of communications. Besides giving Pacific Strategies a bright, attractive new web presence, re-designing our website was first-hand refresher course in the democratization of Internet communication. In the not too distant past, deploying a new company website necessitated hiring a development firm and could entail a not insubstantial investment of resources. Today, an army of independent developers using open source applications like WordPress are churning out hundreds of inexpensive templates in a variety of designs and styles, that can be quickly adapted to an organization’s use.
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Santa Clarita City Manager Ken Pulskamp penned this column for PublicCEO.com, discussing how using social media has not only improved ...
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