News & Views

PS Principal Addresses Emerging Media Conferences

Last week, Pacific Strategies principal Matthew Cunningham participated in two panel discussions on the role of emerging media in politics, policy and governance.

On Wednesday, Cunningham was part of a RightOnline panel in Sacramento, organized by Americans for Prosperity as part of a training seminar to teach activists how to harness emerging media tools like blogs, FaceBook and Twitter to advance their causes.

On Friday, Cunningham joined IHateTheMedia.com founder Jim DeYong and others to speak to the California Women’s Leadership Association about the impact of emerging media, and offer insights into how to interact with blogs and other emerging media actors on the political stage.

Cunningham is a regularly invited to address conferences, luncheons and other events on topics related to emerging media. If your organization is considering including an emerging media segment or element to a future conference or event, Cunningham is available to speak, or assist in planning the program.

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Pacific Strategies Launches New Website

Out with the old, in with the new. Such is the nature of life, especially in the world of communications. Besides giving Pacific Strategies a bright, attractive new web presence, re-designing our website was first-hand refresher course in the democratization of Internet communication.

In the not too distant past, deploying a new company website necessitated hiring a development firm and could entail a not insubstantial investment of resources. Today, an army of independent developers using open source  applications like WordPress are churning out hundreds of inexpensive templates in a variety of designs and styles, that can be quickly adapted to an organization’s use.

Whereas website re-designs were expensive and time-consuming, they can now be accomplished in a matter of days. For example, this design template cost the kingly sum of $75 (the lower our overhead, the better for clients!), and a developer customized it to our states in less than a week.

One more experience Pacific Strategies draws upon to assist clients in designing and implementing cost-effective public affairs strategies that achieve the desired results.

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