Pacific Strategies

Orange County Election Academy Panel To Feature PS Principal

Pacific Strategies founder and co-principal Matthew Cunningham has been invited to serve on a media panel for the new Orange County Election Academy, an initiative of the Orange County Registrar of Voters designed the Academy to teach participants about elections in Orange County.

“This unique program will provide insight on the various components of election management in an interactive classroom setting here at the Registrar of Voters’ office.  The goal of the academy is a part of a larger initiative to increase our engagement with the community,” according to OC Registrar of Voters Neal Kelley.

Cunningham will serve on a panel of current and former reporters, bloggers and consultants as part of the Academy’s “Connecting With Voters” class:

This class will feature a media panel of reporters, bloggers, former candidates, and consultants who will discuss media coverage surrounding elections. Students will understand the role and importance of media in campaigns and elections from a variety of perspectives. Students will learn about the tools available for staying in touch and obtaining information, including the ocvote.com website and various social networking websites. This class will also cover the ways that candidates and campaigns can gather and use information that is available at the Orange County Registrar of Voters, such as maps and the voter file.

The other panelists include OC Register political reporter Martin Wisckol and Jean Pasco – who is currently Director of the Orange County Archives and formerly a journalist for 30 years with the OC Register and Los Angeles Times.

Cunningham Joins Tom Tait For Mayor of Anaheim Campaign

Pacific Strategies co-principal Matthew Cunningham has signed on as a consultant with the Tom Tait for mayor of Anaheim campaign. He will be responsible for the campaign communications efforts: serving as spokesman, deploying and maintaining campaign social media tools, and content development.

Tom Tait, a former two-term Anaheim councilman, is considered the heavy favorite to be elected mayor this November. Tait is president of Tait & Associates, on of Orange County’s leading civil engineering firms. During his tenure on the Anaheim City Council, he pioneered, along with outgoing-Mayor Curt Pringle, the “freedom friendly” policies that have made Anaheim a vibrant, business-friendly city.

“Tom and I have been friends for more than 15 years,” said Cunningham. “There are few public servants I admire more. He will make an outstanding mayor of Anaheim, and I’m proud to be a part of his campaign.”

Praise From A Client

“Pacific Strategies has been instrumental in developing and executing the Commission’s social media strategy and assists with writing, message development and positioning.”

Michael Ruane, Executive Director
Children and Families Commission of Orange County.