Pacific Strategies | Matthew Cunningham

What They’re Saying…

“Very few people have done as much to develop the political blogosphere in Southern California in the last several years as Matt, and very few people will do more in the years to come. In short, he is the perfect person to help your organization move into the world of new media. I have known Matt for nearly two decades: He is an extraordinary young man, a professional and committed to his craft.” - Hugh Hewitt, nationally-syndicated radio host, author, and blogger.

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Pacific Strategies Launches New Website

Out with the old, in with the new. Such is the nature of life, especially in the world of communications. Besides giving Pacific Strategies a bright, attractive new web presence, re-designing our website was first-hand refresher course in the democratization of Internet communication. In the not too distant past, deploying a new company website necessitated hiring a development firm and could entail a not insubstantial investment of resources. Today, an army of independent developers using open source applications like WordPress are churning out hundreds of inexpensive templates in a variety of designs and styles, that can be quickly adapted to an organization’s use.

Health Care Agencies Turning To Twitter

From the invaluable PublicCEO.com: In fighting the spread of the H1N1 influenza virus, county health agencies are turning to new weapons ...

City of Santa Clarita Embraces Social Media

Santa Clarita City Manager Ken Pulskamp penned this column for PublicCEO.com, discussing how using social media has not only improved ...

New Media
Public & Government Affairs
Writing Services

Incorporating new media/social media into your communications strategy is no longer optional. More and more people get more and more of their information from new media such as blogs, Twitter and FaceBook, and your organization needs to engage them in those arenas. Properly used, new media tools powerfully enhance your organization’s ability to not only communicate with your target audience, but build trust and community. Pacific Strategies familiarize clients with new media/social media tools, helps incorporate them into their communications strategies, trains them in their effective use and provides ongoing strategic counsel and advice on new developments in this rapidly evolving field.

We tap years of government and political experience to assist you in building support for initiatives and projects, creating positive awareness of your organization or project and guiding clients through the governmental process. We’re experienced with effective strategies for favorably influencing elected leaders, government officials, and community and opinion leaders—building coalitions and mobilizing opinion in support of your goals, and neutralizing critics. Our clients are the beneficiaries of relationships we’ve nurtured during the course of nearly two decades.

Persuasive, compelling writing is a necessary ingredient of effective communications. It is also a time-consuming task that can crowd out the time you need for other important matters. Pacific Strategies is your resource for top-notch wordsmithing. Owner Matthew Cunningham is an expert writer who has written and placed client-bylined articles in leading online and print media, including the Politico.com, National Review Online, Los Angeles Times, the San Jose Mercury News, the San Diego Union-Tribune, the Orange County Register, the Daily News of Los Angeles, the San Francisco Chronicle, and the Orange County Business Journal.