Pacific Strategies

Incorporating new media/social media into your communications strategy is no longer optional. More and more people get more and more of their information from new media such as blogs, Twitter and FaceBook, and your organization needs to engage them in those arenas. Properly used, new media tools powerfully enhance your organization’s ability to not only communicate with your target audience, but build trust and community. Pacific Strategies familiarize clients with new media/social media tools, helps incorporate them into their communications strategies, trains them in their effective use and provides ongoing strategic counsel and advice on new developments in this rapidly evolving field.

We tap years of government and political experience to assist you in building support for initiatives and projects, creating positive awareness of your organization or project and guiding clients through the governmental process. We’re experienced with effective strategies for favorably influencing elected leaders, government officials, and community and opinion leaders—building coalitions and mobilizing opinion in support of your goals, and neutralizing critics. Our clients are the beneficiaries of relationships we’ve nurtured during the course of nearly two decades.

Persuasive, compelling writing is a necessary ingredient of effective communications. It is also a time-consuming task that can crowd out the time you need for other important matters. Pacific Strategies is your resource for top-notch wordsmithing. Owner Matthew Cunningham is an expert writer who has written and placed client-bylined articles in leading online and print media, including the Politico.com, National Review Online, Los Angeles Times, the San Jose Mercury News, the San Diego Union-Tribune, the Orange County Register, the Daily News of Los Angeles, the San Francisco Chronicle, and the Orange County Business Journal.